Prometeon launched TEGRYS its new global truck tyre brand which offers immediate economic benefits along with optimum performance and reliability. The Prometeon Tyre Group is the sole Company in the tyre sector fully dedicated to the world of industrial and commercial transportation.
TEGRYS offers customers a new tyre range which reduces operating costs while offering optimum performance in the market segment looking for immediate economic advantage.
With this brand, Prometeon extends its offering to cover all market segment and price bands in the truck tyre business moving from a mono-brand culture to a multi-brand approach. The new Truck Brand is produced in Prometeon’s factories, and to the same Quality Standard of the Premium products/offer.
NEW GLOBAL PROMETEON MARKET STRATEGY
In line with its new global path, Prometeon will take a platform approach where together with dealers and service partners, tyres can be linked with services, the necessary systems and technological solutions. An extended Prometeon dealer network will offer new technical and tyre management services which will be officially presented in detail in the coming months.
Gregorio Borgo, Chief Operating Officer of Prometeon said “This is Prometeon’s Premiumization strategy: a multibrand strategy with a comprehensive offer, granting performances always based on our DNA of the highest levels both in terms of technology and safety, and tailored to the different needs of the public”.